The Marketing Curmudgeon

Can You Handle The Truth?

Jim Collins wrote that "Good is the enemy of great," noting that success often breeds complacency, which corrodes an organization's competitive advantage.

I'm not as tactful as Jim Collins - I think most organizations don’t understand whether they possess true competitive advantage.

Put my grumpiness to work for you! I ask tough questions, and I help you find profitable answers.

"Facts are stubborn things." - John Adams
"So are delusions of competitive advantage." - Dean Zatkowsky © Dizzy One Ventures LLC 2011-2016